Kód: 04777914
Both society and markets have changed, and the art of innovation has changed with them, becoming increasingly complex. The book comprises the chapters of twenty-two European innovation researchers. The authors challenge existing i ... celý popis
70.86 €
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Both society and markets have changed, and the art of innovation has changed with them, becoming increasingly complex. The book comprises the chapters of twenty-two European innovation researchers. The authors challenge existing innovation theory and management dogma and present new theoretical perspectives. Beginning with theoretical analyses of the innovation management field, the book turns to the institutional and geographic factors underlying innovation, and the potential posed by a 'soft' or organizational view of innovation management, before concluding with a section on the management of knowledge, information and appropriability.
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Management & management techniques
70.86 €
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