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Viac informácií o knihe Contemporary Marketing and Consumer Behavior

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

Nákupom získate 409 bodov

Anotácia knihy

This exploration of marketing and consumer behaviour comprises original articles, both theoretical and empirical, and serves as a sourcebook for those interested in consumption and managerial consequences. Issues discussed include: elements of the marketing mix; advertising and promotion; relationship management; managerial intervention and stakeholder response; organization behaviour; economic development; class-and-gender-linked consumer behaviour; and the production of consumption. They are examined using anthropological perspectives and methods ranging from materialistic to semiotic.

Parametre knihy

Zaradenie knihy Knihy po anglicky Society & social sciences Society & culture: general Social issues & processes

• Celý názov: Contemporary Marketing and Consumer Behavior
• Podnázov: An Anthropological Sourcebook
• Autor: John F. Sherry
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 482
• EAN: 9780803957534
• ISBN: 080395753X
• ID: 04714339
• Nakladateľ: SAGE Publications Inc
• Hmotnosť: 680 g
• Rozmery: 229 × 153 × 29 mm
• Dátum vydania: 12. June 1995

Obľúbené z iného súdka

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