Kód: 51230058
Content Foundations is the playbook for building scalable, sustainable content programs in the age of AI.Too often, organizations treat content as a series of one-off requests-resulting in chaos, burnout, and inconsistent brand ex ... celý popis
Angličtina
22.96 €
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Anotácia knihy
Content Foundations is the playbook for building scalable, sustainable content programs in the age of AI.
Too often, organizations treat content as a series of one-off requests-resulting in chaos, burnout, and inconsistent brand experiences. More tools and faster production aren't the answer.
Without foundations, scale just multiplies the mess.
In this practical guide, content strategist Erika Heald shows you how to replace "random acts of content" with systems that enable clarity, creativity, and confidence. Drawing on two decades of experience with B2B companies, agencies, and entrepreneurs, she shares frameworks, templates, and workflows you can put into practice right away.
Inside, you'll learn how to:
Whether you're a solo marketer, a growing startup, or a global enterprise team, Content Foundations gives you the scaffolding to transform your content from reactive and ad hoc to proactive, strategic, and scalable.
Clear enough for beginners yet detailed enough for seasoned leaders, this book is your toolkit to create content that is consistent, recognizable, and aligned with business goals-without burning out the people behind it.
With Content Foundations, you'll build more than content. You'll build the systems and confidence to scale with purpose.
Parametre knihy
22.96 €
Angličtina
Osobný odber Bratislava a 12744 dalších
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