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Viac informácií o knihe Creative Strategy in Direct & Interactive Marketing

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Anotácia knihy

The right creative strategy can mean the difference between success and failure in a direct or interactive marketing program. And the all-new third edition of Creative Strategy in Direct and Interactive Marketing by Susan K. Jones (Racomwww.Racombooks.comin conjunction with the Direct Marketing Association $49.95) has been totally revised to address the new issues of interactive marketing media, marketing integration and convergence of all media. The opening section gives an overview of the new world of direct marketing and interactive creative strategy, including: ? The art and science of marketing creativity and the strategic challenges of direct marketing and interactivity.

Parametre knihy

• Celý názov: Creative Strategy in Direct & Interactive Marketing
• Autor: Susan K. Jones, Ted Spiegel, Jerry I. Reitman
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 409
• EAN: 9781933199023
• ISBN: 1933199024
• ID: 12493063
• Nakladateľ: RACOM BOOKS
• Hmotnosť: 835 g
• Rozmery: 233 × 185 × 25 mm
• Dátum vydania: October 2008

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