Mohlo by sa vám tiež páčiť

Viac informácií o knihe CSR Strategies in International Business. Concepts and theories for a competitive edge

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

Nákupom získate 220 bodov

Anotácia knihy

For decades, multinational corporations benefited from developing countries mainly as a source of cheap labour and weak regulations. Even when corporate social responsibility (CSR) was embraced it has been tailored to customers in the developed world. With the rise of the middle class in emerging economies and social media driven scrutiny of corporate conduct around the globe, CSR increasingly requires an international outlook.§Adopting strategic CSR in international business provides multinational corporations with a competitive edge. An emerging field of research around international CSR points to global, local and transnational strategies as viable options. Considering impacting variables such as cultural distance, industry features and brand visibility, recommendations are derived for managers that advance the concept of shared value for business and society. In addition, a range of future research questions are outlined to further the academic discussion around this important aspect of business in the 21th century.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Management & management techniques

• Celý názov: CSR Strategies in International Business. Concepts and theories for a competitive edge
• Autor: Jonas Feller
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 82
• EAN: 9783954894819
• ISBN: 3954894815
• ID: 13501580
• Nakladateľ: Anchor Academic Publishing
• Hmotnosť: 109 g
• Rozmery: 210 × 148 × 4 mm
• Dátum vydania: 21. July 2016

Obľúbené z iného súdka

---

---

---