Kód: 06823322
In today s globalized world, coming into contact §with different cultures is getting much easier and §more and more probable at tremendous speed. §Cultures, however, harmonize slowly, if at all. §Consequentially, cultural differen ... celý popis
Angličtina
50.01 €
Bežne: 52.09 €
Ušetríte 2.08 €

Nákupom získate 121 bodov
Anotácia knihy
In today s globalized world, coming into contact §with different cultures is getting much easier and §more and more probable at tremendous speed. §Cultures, however, harmonize slowly, if at all. §Consequentially, cultural differences will strongly §influence everyday life, making cross-cultural §competence a key qualification to deal with these §differences. Regarding the world as a global playing §field for managers, most players ignore the fact §that to win the game, it is advisable to know one s §opponent over and above the international rules of §the game. Therefore, the aim of this handbook is to §raise cross-cultural awareness and discusses the §importance of culpetence (cross-cultural competence) §in international negotiations using the example of §Chinese Culture.
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Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management International business
50.01 €
Angličtina
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