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Viac informácií o knihe Customer Lifetime Value

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• Anotácia kniha
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Anotácia knihy

The customer lifetime value (CLV) concept is extensively changing the way today's business is managed. A student or practitioner needs to understand CLV to best gain the competitive edge in business. Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits is a text that shows in detail how managers and researchers can best use CLV to a business's advantage. This valuable resource explores various practical approaches to the measurement and management of customer value that focus on maximizing profitability and growth. Leading thinkers discuss how to leverage CLV in all aspects of business, including customer management, employee management, and firm valuation. Everyone needing to prepare a business for success in the future should read this book.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Economics

• Celý názov: Customer Lifetime Value
• Autor: David Bejou
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 156
• EAN: 9780789034366
• ISBN: 9780789034366
• ID: 06739063
• Nakladateľ: Taylor & Francis Inc
• Hmotnosť: 342 g
• Rozmery: 214 × 157 × 14 mm
• Dátum vydania: 01. December 2006

Obľúbené z iného súdka

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