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Viac informácií o knihe Customer Relationship Management

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

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Anotácia knihy

Customer Relationship Management gives a well-balanced coverage of strategy and organisation, marketing aspects, analytical CRM, operational CRM, CRM systems and their implementation. It is the only comprehensive academic text to cover the entire scope of CRM from a marketing management angle.  Geared to MBA students and advanced undergraduate students, as well as those taking courses on CRM, direct marketing, relationship marketing, database management or business intelligence, the book is also appropriate for graduate students in information management attending courses on CRM and participants in specific CRM/database management.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Management & management techniques

• Celý názov: Customer Relationship Management
• Autor: Ed Peelen
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 440
• EAN: 9780273774952
• ISBN: 0273774956
• ID: 01325861
• Nakladateľ: PEARSON Education Limited
• Hmotnosť: 726 g
• Rozmery: 243 × 192 × 24 mm
• Dátum vydania: 17. September 2013

Obľúbené z iného súdka

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