Kód: 06621142
Customer Retention in the Automotive Industry
Autor Anders Gustafsson, Andreas Herrmann, Frank Huber, Michael D. Johnson
Anhand zahlreicher Fallbeispiele analysieren renommierte Experten aus Wissenschaft und Praxis den Zusammenhang zwischen Produktqualitat, Kundenzufriedenheit und Unternehmenserfolg und geben praxisorientierte Tips zur Verbesserung. ... celý popis
- Jazyk:
Angličtina - Väzba: Brožovaná
- Počet strán: 372
Nakladateľ: Springer Fachmedien Wiesbaden, 2012
- Viac informácií o knihe
70.20 €
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Anhand zahlreicher Fallbeispiele analysieren renommierte Experten aus Wissenschaft und Praxis den Zusammenhang zwischen Produktqualitat, Kundenzufriedenheit und Unternehmenserfolg und geben praxisorientierte Tips zur Verbesserung.
Parametre knihy
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management
70.20 €
- Celý názov: Customer Retention in the Automotive Industry
- Podnázov: Quality, Satisfaction and Loyalty
- Autor: Anders Gustafsson, Andreas Herrmann, Frank Huber, Michael D. Johnson
- Jazyk: Angličtina
- Väzba: Brožovaná
- Počet strán: 372
- EAN: 9783322845115
- ISBN: 9783322845115
- ID: 06621142
- Nakladateľ: Springer Fachmedien Wiesbaden
- Hmotnosť: 643 g
- Rozmery: 240 × 170 × 21 mm
- Dátum vydania: 19. February 2012
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