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A roadmap for business leaders to unlock the full potential of data, machine learning, and artificial intelligenceMore than 90 percent of businesses surveyed say they want to capitalize on data—but two-thirds admit to feeling stuck. What these leaders do not realize is that to succeed at becoming a data-driven business requires developing a nuanced understanding of why data holds such transformative power, what a data-inspired culture looks like, and how to get there. Data Inspired shows that the secret isn't to be more data-driven—it is to become data-inspired. This book reveals the crucial strategic distinction between using data to optimize existing operations and using them as a catalyst for deep transformation and innovation. Wernicke argues that this success hinges less on technology and more on reshaping an organization's culture and decision-making habits. And with the book's proven principles, real-world examples, and comprehensive toolbox of methods for building a culture of evidence-based inquiry, readers will learn that success means far more than just adding more data to a business: it is about creating a thoroughly data-inspired organization with innovative work methods, new structures, and unmatched efficiency. Data Inspired will help business leaders, managers, and data professionals move beyond incremental improvements to achieve lasting, powerful change.

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Zaradenie knihy Knihy po nemecky Sozialwissenschaften, Recht, Wirtschaft Wirtschaft Werbung, Marketing

• Celý názov: Data Inspired
• Autor: Sebastian Wernicke
• Jazyk: Angličtina
• Väzba: Pevná
• Počet strán: 280
• EAN: 9781647127183
• ISBN: 1647127181
• ID: 49774011
• Nakladateľ: Georgetown University Press
• Hmotnosť: 503 g
• Dátum vydania: 02. June 2026

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