Kód: 04894961
Though companies have amassed an enormous amount of data, they havena t always been able to use it because it is unstructured, unintegrated, or polluted. This book shows how to transform this vast pool of data into information of ... celý popis
Nákupom získate 308 bodov
Though companies have amassed an enormous amount of data, they havena t always been able to use it because it is unstructured, unintegrated, or polluted. This book shows how to transform this vast pool of data into information of strategic significance. Taking up where database marketing leaves off, it offers practical ideas for businesses to realize staggering response rates from mailings, focused marketing campaigns, and more.
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Management & management techniques
124.75 €
Osobný odber Bratislava a 2642 dalších
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