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Anotácia knihy

Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential. Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Business innovation

• Celý názov: Designing for Growth
• Autor: Jeanne Liedtka
• Jazyk: Angličtina
• Väzba: Pevná
• Počet strán: 248
• EAN: 9780231158381
• ISBN: 0231158386
• ID: 04365275
• Nakladateľ: Columbia University Press
• Hmotnosť: 730 g
• Rozmery: 223 × 183 × 24 mm
• Dátum vydania: 28. June 2011

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