Kód: 04353512
Destination Brands
Autor Nigel Morgan
Shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. This title asks whether ... celý popis
- Jazyk:
Angličtina - Väzba: Brožovaná
- Počet strán: 392
Nakladateľ: Taylor & Francis Ltd, 2011
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Viac informácií o knihe Destination Brands
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Anotácia knihy
Shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. This title asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts.
Parametre knihy
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Industry & industrial studies Service industries
86.15 €
- Celý názov: Destination Brands
- Autor: Nigel Morgan
- Jazyk: Angličtina
- Väzba: Brožovaná
- Počet strán: 392
- EAN: 9780080969305
- ISBN: 0080969305
- ID: 04353512
- Nakladateľ: Taylor & Francis Ltd
- Hmotnosť: 732 g
- Rozmery: 235 × 190 × 21 mm
- Dátum vydania: 09. March 2011
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