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Viac informácií o knihe Destination Marketing and Management

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

Nákupom získate 566 bodov

Anotácia knihy

Most tourism activities take place at a destination, and destination serves as a fundamental unit of analysis in any modelling of the tourism system. However, destination marketing and management is a complex subject that requires a comprehensive, holistic and systematic approach. From the demand side, travellers have a choice of available destinations; from the supply side, destination marketing organizations are vying for attention from a highly competitive marketplace. Taking an integrated and comprehensive approach, this book focuses on both the macro and micro aspects of destination marketing and management. Some key areas covered include the consumer decision making process, product development and distribution and the use of emerging technologies in destination marketing. It is suitable for researchers, policymakers and advanced undergraduate-level and postgraduate-level students in tourism management and related subjects.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Industry & industrial studies Service industries

• Celý názov: Destination Marketing and Management
• Podnázov: Theories and Applications
• Jazyk: Angličtina
• Väzba: Pevná
• Počet strán: 384
• EAN: 9781845937621
• ISBN: 1845937627
• ID: 05099296
• Nakladateľ: CABI Publishing
• Hmotnosť: 776 g
• Rozmery: 180 × 250 × 26 mm
• Dátum vydania: 30. August 2011

Obľúbené z iného súdka

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