Kód: 04683605
Asking the right questions is critical in focus group interviewing. This book describes a practical process for identifying powerful themes and then offers an easy-to-understand strategy for translating those themes into questions ... celý popis
Angličtina
54.42 €
Bežne: 60.48 €
Ušetríte 6.06 €

Nákupom získate 132 bodov
Anotácia knihy
Asking the right questions is critical in focus group interviewing. This book describes a practical process for identifying powerful themes and then offers an easy-to-understand strategy for translating those themes into questions. Richard Krueger suggests ways of categorizing, phrasing and sequencing focus group questions. Going beyond material presented in his earlier books, Krueger shares ideas for questions that get participants actively involved in the focus group interview. For example, asking participants to make lists, make report cards, sort pictures, draw, cut and paste, or participate in a mini-debate. The results of these activities not only yield insightful information but are also interesting and fun. This book helps make the process of developing good questions easier by outlining a process and offering many examples.
Parametre knihy
Zaradenie knihy Knihy po anglicky Society & social sciences Sociology & anthropology Sociology
54.42 €
Angličtina
Osobný odber Bratislava a 12744 dalších
Copyright ©2008-26 najlacnejsie-knihy.sk Všetky práva vyhradenéSúkromieCookies
24 miliónov titulov
Vrátenie do mesiaca
02/210 210 99 (8-15.30h)Nákupný košík ( prázdny )