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Anotácia knihy

PMThe Dictionary of Marketing has been carefully designed to give both the expert and the student/newcomer overviews and succinct presentations of the most important traditional and contemporary issues in marketing.The Dictionary of Marketing contains more than 4000, A-to-Z terms and definitions covering marketing,advertising,market research,consumer behavior,marketing mix,international marketing and virtually all facets of sales and marketing operations. Key Features -Contains comprehensive collection of more than 4000 up-to-date ,accurate major terms and concepts that are essential for understanding basic functions of marketing. -All entries explained in clear, simple English considering learning and memory level of both students and professionals -International entries are included to give the reader a greater awareness of the language of marketing than has been previously availab

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management

• Celý názov: Dictionary of Marketing
• Autor: Azaz Motiwala
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 294
• EAN: 9781435705128
• ISBN: 9781435705128
• ID: 08514489
• Nakladateľ: Lulu.com
• Hmotnosť: 684 g
• Rozmery: 278 × 211 × 16 mm
• Dátum vydania: 02. November 2011

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