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Viac informácií o knihe Digital and Social Media Marketing

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

Nákupom získate 685 bodov

Anotácia knihy

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Parametre knihy

Zaradenie knihy Knihy po nemecky Sozialwissenschaften, Recht, Wirtschaft Wirtschaft Volkswirtschaft

• Celý názov: Digital and Social Media Marketing
• Autor: Emma L. Slade, Ganesh P. Sahu, Yogesh K. Dwivedi, Nitish Singh, Bidit Dey, Anabel Gutierrez, Hatice Kizgin
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 339
• EAN: 9783030243760
• ISBN: 3030243761
• ID: 33416972
• Nakladateľ: Springer Nature Switzerland AG
• Hmotnosť: 558 g
• Rozmery: 154 × 233 × 27 mm
• Dátum vydania: 20. November 2020

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