Kód: 49413697
Digital Consumer Behavior
Autor Varsha Jain
This textbook explores the core concepts and contemporary themes of Consumer Behavior relating to the digital environment. Offering an in-depth understanding of the dynamic changes in consumer behavior, this text is ideal core rea ... celý popis
- Jazyk:
Angličtina - Väzba: Brožovaná
- Počet strán: 246
Nakladateľ: Taylor & Francis Ltd, 2026
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Anotácia knihy
This textbook explores the core concepts and contemporary themes of Consumer Behavior relating to the digital environment. Offering an in-depth understanding of the dynamic changes in consumer behavior, this text is ideal core reading for advanced undergraduate and postgraduate students studying consumer behavior.
Parametre knihy
Zaradenie knihy Knihy po nemecky Sozialwissenschaften, Recht, Wirtschaft Wirtschaft Einzelne Wirtschaftszweige, Branchen
69.98 €
- Celý názov: Digital Consumer Behavior
- Autor: Varsha Jain
- Jazyk: Angličtina
- Väzba: Brožovaná
- Počet strán: 246
- EAN: 9781032573687
- ISBN: 1032573686
- ID: 49413697
- Nakladateľ: Taylor & Francis Ltd
- Hmotnosť: 453 g
- Rozmery: 246 × 174 mm
- Dátum vydania: 05. February 2026
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