Kód: 06682468
Direct Marketing in Practice
Autor Dr. Brian Thomas
Serves as a practical manual for all managers and marketers getting to grips with the techniques available to skilled direct marketers. This book shows how to: plan a direct marketing campaign; integrate new technology with conven ... celý popis
- Jazyk:
Angličtina - Väzba: Brožovaná
- Počet strán: 356
Nakladateľ: Taylor & Francis Ltd, 2002
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Anotácia knihy
Serves as a practical manual for all managers and marketers getting to grips with the techniques available to skilled direct marketers. This book shows how to: plan a direct marketing campaign; integrate new technology with conventional direct marketing practice; and maximise the impact, efficiency and return on investment of your activities.
Parametre knihy
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Management & management techniques
72.45 €
- Celý názov: Direct Marketing in Practice
- Autor: Dr. Brian Thomas
- Jazyk: Angličtina
- Väzba: Brožovaná
- Počet strán: 356
- EAN: 9780750624282
- ISBN: 9780750624282
- ID: 06682468
- Nakladateľ: Taylor & Francis Ltd
- Hmotnosť: 692 g
- Rozmery: 246 × 189 × 27 mm
- Dátum vydania: 19. February 2002
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