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Anotácia knihy

This unique book helps business executives to improve their company's business performance by showing how to build an effective and future-proof distribution channel, and adopt effective commercial policies and value-based pricing strategies. For the first time, an ex-McKinsey consultant and general manager reveals the methodology adopted by successful Fortune 100 multinationals, offering readers a concise, informative and pragmatic guide to the core principles, with an abundance of concrete examples and visual frameworks.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Management & management techniques

• Celý názov: Distribution Strategy
• Podnázov: The BESTX® Method for Sustainably Managing Networks and Channels
• Autor: Livio Moretti
• Jazyk: Angličtina
• Väzba: Pevná
• Počet strán: 216
• EAN: 9783319919584
• ISBN: 331991958X
• ID: 19355464
• Nakladateľ: Springer International Publishing AG
• Hmotnosť: 498 g
• Rozmery: 162 × 243 × 16 mm
• Dátum vydania: 13. November 2018

Obľúbené z iného súdka

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