Kód: 16265205
Do Good
Autor Anne Bahr Thompson
Based on extensive research with thousands of consumers, Do Good documents the sea change toward supporting brands exhibiting good citizenship and explains how to embed social consciousness into a company's DNA. ... celý popis
- Jazyk:
Angličtina - Väzba: Pevná
- Počet strán: 288
Nakladateľ: HarperCollins, 2017
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21.26 €
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Anotácia knihy
Based on extensive research with thousands of consumers, Do Good documents the sea change toward supporting brands exhibiting good citizenship and explains how to embed social consciousness into a company's DNA.
Parametre knihy
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Finance & accounting
21.26 €
- Celý názov: Do Good
- Podnázov: Embracing Brand Citizenship to Fuel Both Purpose and Profit
- Autor: Anne Bahr Thompson
- Jazyk: Angličtina
- Väzba: Pevná
- Počet strán: 288
- EAN: 9780814438398
- ISBN: 0814438393
- ID: 16265205
- Nakladateľ: HarperCollins
- Hmotnosť: 548 g
- Rozmery: 235 × 165 × 28 mm
- Dátum vydania: 30. November 2017
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