Kód: 06325158
A guide to the theory and practice of conducting ethnographic research in corporate consumer environments. It argues that while the use of 'ethnography' in the corporate world has provided opportunities for anthropologists, this p ... celý popis
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A guide to the theory and practice of conducting ethnographic research in corporate consumer environments. It argues that while the use of 'ethnography' in the corporate world has provided opportunities for anthropologists, this popularization has also too often divorced ethnography from its foundations, resulting in distortions in its use.
Zaradenie knihy Knihy po anglicky Society & social sciences Sociology & anthropology Anthropology
236.30 €
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