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Viac informácií o knihe E-business

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

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Anotácia knihy

E-business is a comprehensive textbook designed to meet the needs of students of post graduate management programmes. It integrates e-commerce with strategic aspects of e-business and illustrates them through numerous examples, exhibits, figures, and case studies. The book covers different aspects of e-business including e-business strategies, various e-business models and life cycle, business intelligence and knowledge management in Indian and global context. It also covers setting up of e-business and its management and techno-managerial aspects of running e-business. The book is equipped with real life case studies of India-based e-business companies. Users would find this book useful for its coverage of the various aspects of e-business. It would also serve as a good reference book for marketing and IT professionals and e-business practitioners.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management E-commerce: business aspects

• Celý názov: E-business
• Autor: Parag Kulkarni, Sunita Jahirabadkar, Pradip Chande
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 512
• EAN: 9780198069843
• ISBN: 0198069847
• ID: 04521047
• Nakladateľ: OUP India
• Hmotnosť: 700 g
• Rozmery: 243 × 186 × 23 mm
• Dátum vydania: 18. July 2013

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