Kód: 05118538
This reference provides an analysis/survey of consumer research and economic psychology. There are over 100 entries on topics from behaviourism and brand loyalty, to trust and tourism. The contributors offer insights into particul ... celý popis
284.88 €
Bežne: 316.54 €
Ušetríte 31.66 €
Nákupom získate 712 bodov
This reference provides an analysis/survey of consumer research and economic psychology. There are over 100 entries on topics from behaviourism and brand loyalty, to trust and tourism. The contributors offer insights into particular areas and also summarise current knowledge.
Zaradenie knihy Knihy po anglicky Society & social sciences Society & culture: general Social issues & processes
284.88 €
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