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Viac informácií o knihe Entrepreneurial Marketing

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

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Anotácia knihy

Marketing and Entrepreneurship have, until quite recently, remained two quite independent scholarly domains. In 2002, Morris et al. provided a definition of Entrepreneurial Marketing as, "an integrative construct for conceptualising marketing in an era of change, complexity, chaos, contradiction, and diminishing resources, and one that will manifest itself differently as companies age and grow. It fuses key aspects of recent developments in marketing thought and practice with those in the entrepreneurship area into one comprehensive construct."

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Entrepreneurship

• Celý názov: Entrepreneurial Marketing
• Autor: Zubin Sethna
• Jazyk: Angličtina
• Väzba: Pevná
• Počet strán: 320
• EAN: 9781781907863
• ISBN: 1781907862
• ID: 01353586
• Nakladateľ: Emerald Publishing Limited
• Hmotnosť: 666 g
• Rozmery: 247 × 171 × 24 mm
• Dátum vydania: 05. July 2013

Obľúbené z iného súdka

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