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Viac informácií o knihe Entrepreneurship in the Creative Industries

• Parametre knihy
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Anotácia knihy

This books provides a critical perspective on entrepreneurialism in the creative industries. Split into three sections, the book first asks the contextual question; why, at this point in time, did we arrive at such a focus on entrepreneurship in the creative industries? Examining the historical, social, cultural, economic and political background, the book places the creative industries and entrepreneurship firmly within a systemic approach to creativity and cultural production. Given this emphasis on entrepreneurship in the creative system, the second part of the book asks, what do those who want to work in the creative industries need to do to pragmatically gain an income? The practices, skills, business models and plans necessary to master in order to successfully run a business are explored in this section. The final section contains detailed case studies that reveal the lives of those who found a way to successfully gain an income in the creative industries. It highlights the practical knowledge they gathered, how they negotiated their field of endeavour, and the decisions they made in the real world.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Industry & industrial studies Media, information & communication industries

• Celý názov: Entrepreneurship in the Creative Industries
• Podnázov: How Innovative Agents, Skills and Networks Interact
• Autor: Phillip McIntyre, Janet Fulton, Susan Kerrigan, Michael Meany
• Jazyk: Angličtina
• Väzba: Pevná
• Počet strán: 270
• EAN: 9783031194542
• ID: 41551422
• Nakladateľ: Springer International Publishing AG
• Rozmery: 210 × 148 mm
• Dátum vydania: 07. May 2023

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