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Viac informácií o knihe Essential Knowledge for Research in Marketing

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• Anotácia kniha
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Anotácia knihy

"Essential Knowledge for Research in Marketing" will help marketing students increase skills, knowledge and wisdom in designing, implementing, interpreting, reporting and using research in marketing. "Essential Knowledge for Research in Marketing" provides some initial guidance on what to read to those new to the field, who are confronted with a vast amount of literature with no formal training on how to determine essential reading. The chapter commentaries explain how and why these essential readings contribute to an individual's knowledge and ability to effectively assess marketing research.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing

• Celý názov: Essential Knowledge for Research in Marketing
• Autor: Arch G. Woodside, Jon Scott Armstrong, Gerald Zaltman
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 300
• EAN: 9780761926993
• ID: 04684416
• Nakladateľ: Sage Publications
• Dátum vydania: 31. January 2008

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