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Viac informácií o knihe Marketing Ethics

• Parametre knihy
• Anotácia kniha
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Anotácia knihy

"Marketing Ethics: An International Perspective" examines the mainstream marketing ethics and theories, placing them in an international context. Throughout the text, country-specific differences are highlighted with particular attention to variations in business ethics. The book also investigates the means by which ethics can best be implemented into organisational/decision-making and focuses on some of the remaining challenges in business ethics. The text includes cases and key readings designed to illustrate major factors in business ethics drawn from real situations.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Management & management techniques

• Celý názov: Marketing Ethics
• Podnázov: An International Perspective
• Autor: Bodo Schlegelmilch
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 256
• EAN: 9781861521910
• ISBN: 186152191X
• ID: 05122881
• Nakladateľ: Cengage Learning EMEA
• Hmotnosť: 728 g
• Rozmery: 155 × 233 × 35 mm
• Dátum vydania: 18. December 1997

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