Kód: 25624788
Event Evaluation:
Autor Getz, Professor Donald (Professor Emeritus, University of Calgary, Canada)
This is the first textbook and reference work on evaluation intended for event management and event tourism. Drawing upon generic evaluation theory and methods, event and tourism research and real-world experiences, it provides co ... celý popis
- Jazyk:
Angličtina - Väzba: Brožovaná
- Počet strán: 198
Nakladateľ: Goodfellow Publishers Limited, 2018
- Viac informácií o knihe
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Anotácia knihy
This is the first textbook and reference work on evaluation intended for event management and event tourism. Drawing upon generic evaluation theory and methods, event and tourism research and real-world experiences, it provides concepts and tools for a comprehensive evaluation system and the implementation of evaluation projects.
Parametre knihy
55.52 €
- Celý názov: Event Evaluation:
- Autor: Getz, Professor Donald (Professor Emeritus, University of Calgary, Canada)
- Jazyk: Angličtina
- Väzba: Brožovaná
- Počet strán: 198
- EAN: 9781911396659
- ISBN: 191139665X
- ID: 25624788
- Nakladateľ: Goodfellow Publishers Limited
- Hmotnosť: 306 g
- Rozmery: 157 × 236 × 11 mm
- Dátum vydania: 18. April 2018
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