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Viac informácií o knihe Events Marketing Management

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

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Anotácia knihy

In order to market events effectively it is vital to consider the organiser's perspective and link it to those of the consumers attending. As such, this is the first book on the topic which reflects the unique characteristics of marketing in the Events industry by exploring both sides of the marketing coin ' the supply and the demand ' in the specific context of events. The book begins by defining events and the implications this has for their marketing. It then explores the event marketing landscape and discusses the consumer experience. Finally it focuses on the strategies employed to manage the marketing activities related to events. The title introduces the reader to core principals as well as current developments such as e marketing, social media, sponsorship and PR.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Industry & industrial studies Service industries

• Celý názov: Events Marketing Management
• Podnázov: A consumer perspective
• Autor: Ivna Reic
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 292
• EAN: 9780415533584
• ISBN: 0415533589
• ID: 09377848
• Nakladateľ: Taylor & Francis Ltd
• Hmotnosť: 556 g
• Rozmery: 247 × 175 × 17 mm
• Dátum vydania: 30. August 2016

Obľúbené z iného súdka

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