Kód: 09119255
Experience-Based Communication
Autor Peter Franklin Wurtz
This book teaches readers how to architect the way their company is experienced at every real-life touchpoint. It explains how to use physical meetings and locations to create an affinity with a given market segment as well as how ... celý popis
- Jazyk:
Angličtina - Väzba: Brožovaná
- Počet strán: 278
Nakladateľ: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, 2014
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Anotácia knihy
This book teaches readers how to architect the way their company is experienced at every real-life touchpoint. It explains how to use physical meetings and locations to create an affinity with a given market segment as well as how to engage an audience.§
Parametre knihy
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Business communication & presentation
50.62 €
- Celý názov: Experience-Based Communication
- Autor: Peter Franklin Wurtz
- Jazyk: Angličtina
- Väzba: Brožovaná
- Počet strán: 278
- EAN: 9783642442872
- ISBN: 9783642442872
- ID: 09119255
- Nakladateľ: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
- Hmotnosť: 454 g
- Rozmery: 235 × 155 × 15 mm
- Dátum vydania: 01. November 2014
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