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Shopping has become an important aspect of life - it has become one of the favourite activities of the twenty-first century. This work analyses the things that retailers do to entice the shopper - to get into our brains, our emoti ... celý popis
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Shopping has become an important aspect of life - it has become one of the favourite activities of the twenty-first century. This work analyses the things that retailers do to entice the shopper - to get into our brains, our emotions and our lives. It includes major brand names such as Starbucks, The Gap, Apple, Nokia, Orange, Nike and Armani.
Zaradenie knihy Knihy po anglicky Society & social sciences Society & culture: general Cultural studies
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