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Viac informácií o knihe Fashion Communication

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

Nákupom získate 623 bodov

Anotácia knihy

These conference proceedings are the output of one of the first academic events of its nature happening globally, targeting fashion from a communication sciences perspective, including, in a broad sense, cultural heritage studies and marketing. The chapters present theoretical and empirical interdisciplinary work on how various communication practices impact the fashion industry and on societal fashion-related practices and values. The special focus of this volume is how digital transformation is changing the field and its utility to practitioners. Using these academic insights, practitioners can understand the core causes and reasons for trends and developments in the field of fashion communication and marketing.

Parametre knihy

Zaradenie knihy Knihy po nemecky Sozialwissenschaften, Recht, Wirtschaft Wirtschaft Einzelne Wirtschaftszweige, Branchen

• Celý názov: Fashion Communication
• Autor: Nadzeya Kalbaska, Marta Torregrosa Puig, Lorenzo Cantoni, Francesca Cominelli
• Jazyk: Angličtina
• Väzba: Pevná
• Počet strán: 352
• EAN: 9783030813208
• ISBN: 3030813207
• ID: 37189734
• Nakladateľ: Springer Nature Switzerland AG
• Hmotnosť: 694 g
• Rozmery: 241 × 160 × 24 mm
• Dátum vydania: 21. September 2021

Obľúbené z iného súdka

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