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Viac informácií o knihe Fashion Myths

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Anotácia knihy

Besides products and services multinational corporations also sell myths, values and immaterial goods. Such "meta-goods" (e.g. prestige, beauty, strength) are major selling points in the context of successful marketing and advertising. Fashion adverts draw on deeply rooted human values, ideals and desires such as values and symbols of social recognition, beautification and rejuvenation. Although the reference to such meta-goods is obvious to some consumers, their rootedness in philosophical theories of human nature is less apparent, even for the marketers and advertisers themselves.§This book is of special interest for researchers and students in the fields of Cultural Studies, Media Studies, Marketing, Advertising, Fashion, Cultural Critique, Philosophy, Sociology, Anthropology and Psychology, and for anyone interested in the ways in which fashion operates.

Parametre knihy

Zaradenie knihy Knihy po anglicky Society & social sciences Society & culture: general Cultural studies

• Celý názov: Fashion Myths
• Autor: Roman Meinhold
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 166
• EAN: 9783837624373
• ISBN: 3837624374
• ID: 01796565
• Nakladateľ: Transcript Verlag
• Hmotnosť: 252 g
• Rozmery: 226 × 149 × 9 mm
• Dátum vydania: 15. September 2013

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