Kód: 02966229
Franchising Globally
Autor I. Alon
Franchising Globally is first of its kind to examine franchising both from an entrepreneurial and from an international perspective. The book includes theoretical discussions and practical examples of international franchising as ... celý popis
- Jazyk:
Angličtina - Väzba: Brožovaná
- Počet strán: 253
Nakladateľ: Springer Palgrave Macmillan, 2014
- Viac informácií o knihe
109.45 €
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Viac informácií o knihe Franchising Globally
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Anotácia knihy
Franchising Globally is first of its kind to examine franchising both from an entrepreneurial and from an international perspective. The book includes theoretical discussions and practical examples of international franchising as well as both micro and macro studies of franchising environments in different parts of the world.
Parametre knihy
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management
109.45 €
- Celý názov: Franchising Globally
- Podnázov: Innovation, Learning and Imitation
- Autor: I. Alon
- Jazyk: Angličtina
- Väzba: Brožovaná
- Počet strán: 253
- EAN: 9781349315444
- ISBN: 1349315443
- ID: 02966229
- Nakladateľ: Springer Palgrave Macmillan
- Hmotnosť: 417 g
- Rozmery: 235 × 155 × 15 mm
- Dátum vydania: 14. January 2014
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