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Viac informácií o knihe From Customer Retention to a Holistic Stakeholder Management System

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

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Anotácia knihy

Being the fourth in the series on Stakeholder Management books, the current volume looks back at the beginnings of Stakeholder Management and how it has since developed into a fully-fledged system over the last 20 years. It also highlights the importance of a benchmarking database generated from several thousand case studies for comparing businesses.Furthermore, international case studies look at the application of Stakeholder Management in a wide array of industries such as the automotive, public and hospitality sector as well as the consumer market. The reader benefits from a well-rounded account of articles that explain the entire process from data collection to implementation of actions derived from result analysis.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management

• Celý názov: From Customer Retention to a Holistic Stakeholder Management System
• Podnázov: Living a Vision
• Autor: Margit Huber, Susanne O'Gorman
• Jazyk: Angličtina
• Väzba: Pevná
• Počet strán: 203
• EAN: 9783540774297
• ISBN: 3540774297
• ID: 05275232
• Nakladateľ: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
• Hmotnosť: 506 g
• Rozmery: 235 × 155 × 17 mm
• Dátum vydania: 11. February 2008

Obľúbené z iného súdka

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