Kód: 10022481
Fundamentals of Mobile Marketing
Autor Shintaro Okazaki
The convergence of the Internet and mobile telephony in the late 1990s produced a revolutionary business management tool: mobile marketing. This book offers coverage of mobile marketing from a theoretical and practical perspective ... celý popis
- Jazyk:
Angličtina - Väzba: Brožovaná
- Počet strán: 185
Nakladateľ: Peter Lang Publishing Inc, 2012
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Viac informácií o knihe Fundamentals of Mobile Marketing
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Anotácia knihy
The convergence of the Internet and mobile telephony in the late 1990s produced a revolutionary business management tool: mobile marketing. This book offers coverage of mobile marketing from a theoretical and practical perspective, arguing that pragmatic mobile marketing tools need to be understood in terms of why so that theories can be advanced.
Parametre knihy
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Management & management techniques
71.16 €
- Celý názov: Fundamentals of Mobile Marketing
- Podnázov: Theories and practices
- Autor: Shintaro Okazaki
- Jazyk: Angličtina
- Väzba: Brožovaná
- Počet strán: 185
- EAN: 9781433115615
- ISBN: 9781433115615
- ID: 10022481
- Nakladateľ: Peter Lang Publishing Inc
- Hmotnosť: 298 g
- Rozmery: 153 × 227 × 13 mm
- Dátum vydania: 27. June 2012
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