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This book contains the basic elements necessary for an individual with little marketing or public relations experience to write promotional materials including the news release, newsletter, brochure, web copy, and blog. Students studying business, marketing, public relations or communication as well as small business owners and entrepreneurs will find this easy-to-use, practical guide vital to their efforts to promote and inform various publics about their organization. This book provides an overview of marketing writing style as well as step-by-step guides.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Business communication & presentation

• Celý názov: Fundamentals Of Writing For Marketing And Public Relations
• Autor: Mizrahi
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 125
• EAN: 9781606491737
• ISBN: 1606491733
• ID: 01220047
• Nakladateľ: Business Expert Press
• Hmotnosť: 170 g
• Rozmery: 229 × 153 × 5 mm
• Dátum vydania: 01. December 2010

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