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Viac informácií o knihe Global Fashion Brands

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

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Anotácia knihy

Fashion branding is more than just advertising. It helps to encourage the purchase and repurchase of consumer goods from the same company. While historically fashion branding has primarily focused on consumption and purchasing decisions, recent scholarship suggests that branding is a process that needs to be analyzed from a style, luxury, and historical pop cultural view using critical, ethnographic, individualistic, or interpretive methods. This collection explores the meaning behind fashion branding in the context of the contested power relations underpinning the production, marketing, and consumption of global style and fashion.

Parametre knihy

Zaradenie knihy Knihy po anglicky The arts Industrial / commercial art & design Fashion & textiles: design

• Celý názov: Global Fashion Brands
• Podnázov: Style, Luxury and History
• Autor: Joseph H. Hancock, Gjoko Muratovski, Veronica Manlow, Anne Pierson-Smith
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 295
• EAN: 9781783203574
• ISBN: 1783203579
• ID: 04846554
• Nakladateľ: Intellect Books
• Hmotnosť: 728 g
• Rozmery: 230 × 170 × 16 mm
• Dátum vydania: 15. August 2014

Obľúbené z iného súdka

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