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Viac informácií o knihe Global Strategies and Local Realities

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Anotácia knihy

This book provides up-to-date information on globalisation trends and the transformations taking place in emerging markets. It discusses key themes of relevance to the auto industry, including the environmental impact of the car, adaptation of designs for the needs of emerging markets and the emergence of global mega-suppliers. These issues are placed in the context of more general debates about globalisation and current crises in emerging markets such as Brazil and East Asia.

Parametre knihy

Zaradenie knihy Knihy po anglicky Society & social sciences Sociology & anthropology Sociology

• Celý názov: Global Strategies and Local Realities
• Podnázov: The Auto Industry in Emerging Markets
• Autor: Professor John (University of Sussex) Humphrey, Yveline Lecler, Mario Sergio Salerno
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 272
• EAN: 9781349422500
• ID: 12043390
• Nakladateľ: Palgrave Macmillan
• Hmotnosť: 381 g
• Rozmery: 216 × 140 × 17 mm
• Dátum vydania: 01. January 2000

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