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Viac informácií o knihe Good for Business

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

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Anotácia knihy

Today, having a respected brand matters a lot, and corporations from Wal-Mart to GE are transforming the way they do business to earn their customers' loyalty. In this timely book, a diverse group of branding gurus illustrate how the most dynamic companies of today are charting a new path for the corporate brand of tomorrow through four key elements: Purpose beyond Profit, Humanized Leadership, Corporate Consciousness, and Collaborative Partnerships. Going forward, corporate culture and social responsibility will sit at the center of brand strategy.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Business strategy

• Celý názov: Good for Business
• Autor: Andrew Benett
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 256
• EAN: 9780230103450
• ISBN: 0230103456
• ID: 04039683
• Nakladateľ: PALGRAVE MACMILLAN
• Hmotnosť: 262 g
• Rozmery: 225 × 144 × 22 mm
• Dátum vydania: 10. December 2010

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