Kód: 18877572
Green Bundle
Autor Magali A. Delmas, David Colgan
The market for green products has expanded rapidly over the last decade, but most consumers need something more than eco-benefits to motivate their purchases. Magali A. Delmas and David Colgan argue that many green products now of ... celý popis
- Jazyk:
Angličtina - Väzba: Pevná
- Počet strán: 288
Nakladateľ: Stanford University Press, 2018
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Anotácia knihy
The market for green products has expanded rapidly over the last decade, but most consumers need something more than eco-benefits to motivate their purchases. Magali A. Delmas and David Colgan argue that many green products now offer the total package--
Parametre knihy
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Economics Behavioural economics
157.48 €
- Celý názov: Green Bundle
- Podnázov: Pairing the Market with the Planet
- Autor: Magali A. Delmas, David Colgan
- Jazyk: Angličtina
- Väzba: Pevná
- Počet strán: 288
- EAN: 9781503600867
- ISBN: 9781503600867
- ID: 18877572
- Nakladateľ: Stanford University Press
- Hmotnosť: 589 g
- Rozmery: 229 × 152 × 28 mm
- Dátum vydania: 31. July 2018
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