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Viac informácií o knihe Group Consensus and Minority Influence - Implications for Innovation

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Anotácia knihy

Much research has been directed at understanding how people share opinions, attitudes, norms and behaviour but, until recently, relatively little attention has focused on the processes by which groups change and innovate.Written by leading social psychologists from Europe, the United States, and Australia, this text reviews the influence of minorities on attitude change, on individual and group decision making, and on organizational processes. The book also provides useful insights on how to work more effectively with groups in applied settings.Timely and innovative, Group Innovation provides an important contribution to research in the developing area of consensus and innovation.

Parametre knihy

Zaradenie knihy Knihy po anglicky Society & social sciences Psychology Social, group or collective psychology

• Celý názov: Group Consensus and Minority Influence - Implications for Innovation
• Autor: de Dreu, de Vries NK
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 342
• EAN: 9780631212331
• ISBN: 0631212337
• ID: 04898650
• Nakladateľ: John Wiley and Sons Ltd
• Hmotnosť: 578 g
• Rozmery: 232 × 163 × 18 mm
• Dátum vydania: 16. April 2001

Obľúbené z iného súdka

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