Kód: 10977803
Based on nine years of empirical research involving 50,000 companies, Stengel shows how the world's 50 best businesses--as diverse as Method, Red Bull, Discovery Communications, Pampers, and Petrobas--have a cause-and-effect relat ... celý popis
26.62 €
Bežne: 29.45 €
Ušetríte 2.83 €
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Nákupom získate 67 bodov
Based on nine years of empirical research involving 50,000 companies, Stengel shows how the world's 50 best businesses--as diverse as Method, Red Bull, Discovery Communications, Pampers, and Petrobas--have a cause-and-effect relationship between financial performance and their ability to connect with fundamental human emotions, hopes, values, and greater purposes.
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Business strategy
26.62 €
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