Kód: 11410732
Guerrilla Advertising
Autor Jay Conrad Levinson, Charles Rubin
At last, guerrilla marketing guru Jay Conrad Levinson applies his proven guerrilla philosophy to advertising, the most elusive, seductive, and expensive branch of the marketing tree. Teeming with anecdotes about past and current a ... celý popis
- Jazyk:
Angličtina - Väzba: Brožovaná
- Počet strán: 304
Nakladateľ: Mariner Books, 1994
- Viac informácií o knihe
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Viac informácií o knihe Guerrilla Advertising
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Anotácia knihy
At last, guerrilla marketing guru Jay Conrad Levinson applies his proven guerrilla philosophy to advertising, the most elusive, seductive, and expensive branch of the marketing tree. Teeming with anecdotes about past and current advertising successes and failures, GUERRILLA ADVERTISING is sure to entertain readers as they learn the nuts and bolts of cost-effective advertising for small businesses.
Parametre knihy
20.72 €
- Celý názov: Guerrilla Advertising
- Autor: Jay Conrad Levinson, Charles Rubin
- Jazyk: Angličtina
- Väzba: Brožovaná
- Počet strán: 304
- EAN: 9780395687185
- ISBN: 0395687187
- ID: 11410732
- Nakladateľ: Mariner Books
- Hmotnosť: 358 g
- Rozmery: 229 × 152 × 20 mm
- Dátum vydania: June 1994
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