Kód: 01254954
With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell's series of handbooks on communication and media reflects the growing visibility of lar ... celý popis
Nákupom získate 189 bodov
With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell's series of handbooks on communication and media reflects the growing visibility of large businesses' ethical profiles, and tracks the benefits that positive public attitudes can bring. * Definitive research collection for a fast-growing field * State-of-the-art communication studies insights on corporate reputation * Identifies and addresses the lacunae in the research literature * Features contributions by key international scholars * Applies new theoretical frameworks to corporate reputation
Zaradenie knihy Knihy po anglicky Reference, information & interdisciplinary subjects Interdisciplinary studies Communication studies
76.58 €
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