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Anotácia knihy

If you are involved in field marketing, this is the book for you. Whether you are working within a company and seeking to employ a field marketing agency, or whether you work for such an agency and want to ensure best practice, "The Handbook of Field Marketing" is the essential handbook for success. "The Handbook of Field Marketing" reveals the best techniques to ensure profitable brand maximization for your company's products (or those of the client company), whether measured by brand visibility, product availability, positioning, performance against competitors or overall sales performance. Crammed with self study questions, case studies, and proven advice for success, the book offers a blueprint for best practice, enabling you to undertake robust, rigorous and meaningful brand research.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Management & management techniques

• Celý názov: Handbook of Field Marketing
• Podnázov: A Complete Guide to Understanding and Outsourcing Face-to-Face Direct Marketing
• Autor: Alison Williams, Roddy Mullin
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 272
• EAN: 9780749456269
• ISBN: 0749456264
• ID: 04675233
• Nakladateľ: Kogan Page Ltd
• Hmotnosť: 432 g
• Rozmery: 228 × 149 × 17 mm
• Dátum vydania: 03. June 2009

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