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Viac informácií o knihe Handbook of Scales in Tourism and Hospitality Research

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• Anotácia kniha
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Anotácia knihy

As the field of tourism and hospitality experiences maturity and scientific sophistication, researchers need to fully understand the breadth and depth of existing scales that help explain, understand, monitor, and predict not only behaviour but also consequences of such behaviour as a function of demand and supply interactions in the field. By introducing the importance of measurement and scales and providing groupings of existing scales The Handbook of Scales in Tourism and Hospitality Research serves as the state of the art reference book in the field of tourism, hospitality and allied fields such leisure, recreation, and services management .

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Industry & industrial studies Service industries

• Celý názov: Handbook of Scales in Tourism and Hospitality Research
• Autor: Gursoy, Dogan (Washington State University, USA), Uysal, Muzaffer (Professor & Dept. Chair, University of Massachusetts Amherst, USA), Sirakaya-Turk, Ercan (University of South Carolina, USA), Ekinci, Yu
• Jazyk: Angličtina
• Väzba: Pevná
• Počet strán: 432
• EAN: 9781780644530
• ISBN: 1780644531
• ID: 04843331
• Nakladateľ: CABI Publishing
• Hmotnosť: 1126 g
• Rozmery: 251 × 171 × 28 mm
• Dátum vydania: 18. December 2014

Obľúbené z iného súdka

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