Mohlo by sa vám tiež páčiť

Informovať o naskladnení knihy

Viac informácií o knihe Highly Recommended: Harnessing the Power of Word of Mouth and Social Media to Build Your Brand and Your Business

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

Nákupom získate 105 bodov

Anotácia knihy

Reach more customers and grow your business with today s most powerful marketing tool: Word-of-Mouth§Highly Recommended shows the impact of customer recommendations on businesses--transforming how people buy, how you reach customers, how you improve products, and ultimately how you can grow your company by leveraging the power of recommendations. It explains why word-of-mouth recommendations are marketing's "holy grail," how to get people talking, who gives recommendations, where recommendations occur, what it takes to build a recommendable brand, and how to instill WOM into every aspect of a business and at the center of any marketing mix.§Paul M. Rand is the founder, President and CEO of Zócalo Group, one of the world's leading word of mouth and social media marketing agencies and one of the fastest growing companies inside Omnicom Group, the 2nd largest global advertising and marketing holding company.§

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Management & management techniques

• Celý názov: Highly Recommended: Harnessing the Power of Word of Mouth and Social Media to Build Your Brand and Your Business
• Autor: Paul Rand
• Jazyk: Angličtina
• Väzba: Pevná
• Počet strán: 256
• EAN: 9780071816212
• ISBN: 0071816216
• ID: 01321300
• Nakladateľ: McGraw-Hill Education - Europe
• Hmotnosť: 486 g
• Rozmery: 236 × 152 × 23 mm
• Dátum vydania: 16. October 2013

Obľúbené z iného súdka

---

---

---