Kód: 09491360
History Of Marketing Science, The
Autor Scott a Neslin
The field of marketing science has a rich history of modeling marketing phenomena using the disciplines of economics, statistics, operations research, and other related fields. Since it is roughly 50 years from its origins, The Hi ... celý popis
- Jazyk:
Angličtina - Väzba: Brožovaná
- Počet strán: 528
Nakladateľ: World Scientific Publishing Co Pte Ltd, 2014
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Anotácia knihy
The field of marketing science has a rich history of modeling marketing phenomena using the disciplines of economics, statistics, operations research, and other related fields. Since it is roughly 50 years from its origins, The History of Marketing Science
Parametre knihy
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Management & management techniques
62.29 €
- Celý názov: History Of Marketing Science, The
- Autor: Scott a Neslin
- Jazyk: Angličtina
- Väzba: Brožovaná
- Počet strán: 528
- EAN: 9789814619479
- ISBN: 9814619477
- ID: 09491360
- Nakladateľ: World Scientific Publishing Co Pte Ltd
- Hmotnosť: 774 g
- Rozmery: 228 × 154 × 28 mm
- Dátum vydania: 28. August 2014
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